Affiliate Program

An affiliate is an independent individual or company that promotes your product or service in exchange for a commission. Also referred to as an associate, partner, reseller, or referral partner.

Foreground Image helps clients develop, organize and create aggressive campaigns to acquire new affiliates to resell your product or service. The result is an increased brand presence online, more website traffic and ultimately an improved bottom line.

Designing an Affiliate Program

Commissions paid to affiliate members typically fall into three forms:

Straight commission

Also called standard programs, and the most common of all affiliate varieties. You pay a straight commission [typically 5 percent to 20 percent monthly or quarterly] for all sales referred by affiliates.

Two-tier programs

This commission structure is similar to multilevel marketing. You pay affiliates a high commission on sales referred from their own site, as well as a smaller percentage on referrals from all sites that they recruit for the affiliate network. An example of this type is CashPile.com.

Fee-per-ad or Fee-per-click

The third type of affiliate program pays a commission for each time your banner or text advertisement is displayed and/or clicked on at an affiliate's site. For example, AdXchange.com pays a commission each time that their ad is displayed on an affiliate site. Electronic Advertising pays a commission for every click-through the ad receives.

If assistance is required in setting up a reseller program, Foreground Image is available:

Consultation:

•  Analyzing competitive programs and setting competitive compensation packages.
•  Evaluating and recommending updates relevant to your site based on the latest in online advertising.
•  Advising and assisting in the creation and execution of incentive programs.
•  Website enhancement

Operation:

•  Screening affiliates based on jointly established goals and criteria.
•  Generating and delivering customized reports on a regular basis.
•  Analysis of affiliate program.
•  Submission to over forty affiliate directories.
•  Construction of banners and/or buttons.
•  Screening of affiliates.
•  Generating customized reports.
•  Performance appraisal.
•  Program updates.
•  Monthly newsletters to affiliates.
•  Assistance in the design and implementation of targeted email campaigns and newsletter sponsorships in order to attract more affiliates.