Use Email to Acquire New Customers

Email can be a powerful business tool when implementing correctly. When designing Email Direct Marketing Campaigns, it is critical that a complete planning process is undertaken.

Foreground Image can develop a comprehensive ongoing strategy, designed to create revenue, shorten the sales cycle and retain customers. We will also show you how to ethically promote and organically build your own opt-in email list, as well as advise you on testing, content and design, while helping you create a successful email marketing campaign.

Opt-In Strategy & Planning

Opt-in lists provide you with the ability to create a targeted list of potential customers that you can use for advertising on a continual basis. In order for you to start collecting email addresses, a system must be setup to enable visitors to submit information, automatically subscribe, unsubscribe and create detailed reports to evaluate successes and future campaign strategies. More about our services

Email Copywriting and Design

Advertising, creative campaigns, public relations, search engine copy and direct email: Foreground Image can create strong, enticing headlines and credible, informative and intelligent copy that sells. Don’t let copywriting be an afterthought; plan ahead and let the copy on your text be as attractive and effective as your site’s image.

Developing Incentives

When planning an incentive campaign it is important to spend the time needed to assess what the customer would actually want. Choosing an incentive that is relevant to your audience is important in order that the responses to the campaign form qualified leads. Foreground Image can assist your company in this connection by : talking to your customers and sales staff to determine customer needs; and organizing short surveys to send out and compile the information to deliver an effective incentive campaign.

 

Tracking and Campaign Evaluation

Whether we are handling your campaigns or you are simply utilizing our robust online email sending and reporting system, obtaining detailed reports will give you a window into the effectiveness of your efforts. Email reporting is an integral part of any email campaign. Click here and find out the type of reporting that we can provide. More about our services

Every time that you use email to enhance and strengthen your relationships with clients through an email advertising campaign, you save approximately 95% of the cost of a traditional direct mail campaign. The execution of a single effective email campaign, much less your entire email marketing strategy, requires some serious thought, planning, scheduling and tweaking.

So, take some time to look ahead and let us help you develop an email marketing plan that will be focused and on track to meeting your goals.

Response Planning

Foreground Image can provide a highly efficient email response management system driven by sophisticated workflow processes that enable you to provide customers fast, effective responses to their questions.

Trying to manually process incoming email enquiries from customers and prospects is time-consuming and expensive. Foreground Image can set up rule-based routing to forward to a specific operator, match customer emails with a relevant response, create a multilingual Interface to process requests in several languages, and generate reports that can show email system workload, average response time and operator productivity