Online Media Buying, Internet Advertising and Campaign Auditing
Online advertising has evolved virtually at the speed of light. The instability of the advertising arena means that it is susceptible to constant change as new methods and new technologies are introduced.
While the delivery systems for advertising change, the fundamentals do not. That's why Foreground Image will work alongside you to learn everything about your target audience. After conducting extensive research into your target market, Foreground Image's creative team will develop ads appealing to your audience and place those ads in the places that your audiences are most likely to see them.
Managing Advertising Campaigns
The following is a list of online advertising methods that you may or may not be using. It is important to track all of your online advertisement. This is the only way to determine which method works and where you should concentrate your resources.
• Site links
• Articles
• E-zine advertisement
• Banner ads
• Signatures tag
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• Forum postings
• Email marketing promotions
• FFA postings
• Free classified listings
• Paid classified listings
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• Surveys
• Auto responder
• Pay-per-click listing
• Reciprocal link
• Streaming audio/video
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Online Media buying
Online media buying is an integral component of a web site traffic generation program. Our online media planning services include activities
• Administration access for ad expense reports.
• Negotiating favorable terms and rates.
• All contracting and other paperwork with publishers.
• Monitoring campaign progress and publisher performance.
• Locating media placements through our extensive database of online opportunities.
• Communication with publishers throughout regarding trafficking,placement, creative issues.
• Payment disbursement and payables contact services for all participating publishers.
• Campaign optimization, including canceling non-performers and reallocating.
