Executive Broadcasts
The term Executive Broadcast is used to describe a time- and money-saving method of speaking to all company stakeholders without leaving the office. Executive Broadcasting allows senior staff to address issues and questions about the organization’s vision, direction or any other topics relevant to the success of the business, in a visual and conversational manner.
The Broadcast can take the form of either an interview or scripted speech, with the goal of sharing information, and can then be transmitted over the Internet or Intranet to be viewed by all stakeholders. It’s like calling each employee or stakeholder to the CEO’s office without having them leave their desks.
How an Executive Broadcast saves money
Executive Broadcasting can serve many uses, from communicating strategies, vision and goals, to congratulating employees on meeting targets, or even just to introduce and welcome new hires to the organization.
Broadcasts can also be used to explain your organization’s core values and new products/ services to your clients. The Broadcasts will save you money not only by creating a “face-to-face” method of communicating without the need for travel, but also by promoting efficiency, facilitating a flatter management structure that ensures all staff work to meet the same broad objectives.
A wide range of topics can be covered in interviews and not all that raw footage is used in the final broadcast. That same footage can be reedited for a variety of applications, saving your company the cost of shooting separate videos for each occasion.
Testimonials
If you’ve ever watched television, you’ve seen a Testimonial. Testimonials are recorded interviews with a consumer or celebrity who is asked for their opinion on a product or service.
Testimonials serve several functions: as part of a video promotion; in sales presentations; as endorsements played at exhibition stands; and even as an e-business card given out at industry events, exhibitions, meetings etc.
The benefits of using Testimonials
Testimonials provide direct visual feedback. Oftentimes body posture and micro expressions tell just as much about feelings as direct responses. As an analytical tool, testimonials are invaluable. As a marketing tool, they aret crucial to generating new business by showing prospective clients how satisfied your current clients are with your services. Testimonials can be long and in-depth, or as short as you like, custom-tailored to fit in any production or presentation.
Conference and Exhibition Broadcasts
Conference and Exhibition broadcasts are videos recorded at events. The recordings can be used as either short clips inserted into other forms of executive broadcasts, or as lengthy segments used to report on industry events.
The Benefits of Using Conference and Exhibition Broadcasts
In a perfect world everyone who should be going to a conference or exhibition can actually attend. Conference and Exhibition Broadcasts are meant to record happenings during any industry events that members of your staff are unable to attend.
Much like a news broadcast, the intent is to provide information by recording guest speakers, atmosphere, and even tours of competitors’ kiosks. The events can be recorded for companywide distribution on CD ROM, DVD, Internet or intranet, and can be made accessible to any staff or clients who may be interested.
Presentation Formats
Once your Corporate Video is complete, Foreground’s editors can encode it into various formats according to your preference.
The most common formats are:
• MPEG - for computer presentations on CD ROM.
• ASF - for internet or company intranet viewing.
• DVD - for projection screen or televised presentations.
